How it is calculated
Acquisition spend รท new customers acquired.
Marketing
Customer Acquisition Cost Calculator
Calculate acquisition cost per new customer. Results are estimates and are calculated locally on your device.
Use this result as a planning estimate, not financial, tax, legal, or professional advice.
How to use this tool
Understand the result before you act on it
Calculate how much sales and marketing spend is required to acquire an average new customer.
Worked example
If sales and marketing costs total $12,000 and produce 60 new customers, CAC is $200.
What to do with the number
Use the result as a baseline, test different assumptions, and compare scenarios before changing budgets, staffing, pricing, or processes.
Common questions
Customer Acquisition Cost Calculator FAQ
How do I calculate CAC?
Use the calculator with your own business inputs and compare the result over a consistent period. The output is a planning estimate, so validate important decisions against your accounting or operating data.
What costs belong in CAC?
Use definitions that stay consistent from one measurement period to the next. Consistency makes the result more useful for comparisons and trend tracking.
How does CAC relate to LTV?
No. The calculator provides an estimate from the values you enter. Real outcomes depend on pricing, operations, customer behavior, data quality, and other business conditions.