How it is calculated
Lead-to-customer conversion rate × average customer value.
Lead & Automation
Lead Value Calculator
Estimate expected value per lead. Results are estimates and are calculated locally on your device.
Use this result as a planning estimate, not financial, tax, legal, or professional advice.
How to use this tool
Understand the result before you act on it
Estimate the expected monetary value of an average lead using conversion performance and customer value.
Worked example
At a 12% close rate and $1,000 average customer value, one lead has an estimated value of $120.
What to do with the number
Use the result as a baseline, test different assumptions, and compare scenarios before changing budgets, staffing, pricing, or processes.
Common questions
Lead Value Calculator FAQ
What is lead value?
Use the calculator with your own business inputs and compare the result over a consistent period. The output is a planning estimate, so validate important decisions against your accounting or operating data.
How is lead value different from customer value?
Use definitions that stay consistent from one measurement period to the next. Consistency makes the result more useful for comparisons and trend tracking.
Can I use lead value to set an advertising budget?
No. The calculator provides an estimate from the values you enter. Real outcomes depend on pricing, operations, customer behavior, data quality, and other business conditions.