How it is calculated
Missed calls × lead-to-customer conversion rate × average customer value.
Estimate monthly and annual opportunity from unanswered calls. Results are estimates and are calculated locally on your device.
Use this result as a planning estimate, not financial, tax, legal, or professional advice.
Estimate how much revenue unanswered business calls may be costing you each month and year.
Missed calls × lead-to-customer conversion rate × average customer value.
If you receive 300 calls a month, miss 20%, convert 30% of qualified callers, and an average customer is worth $500, the estimated opportunity is 300 × 20% × 30% × $500 = $9,000 per month.
Use the result as a baseline, test different assumptions, and compare scenarios before changing budgets, staffing, pricing, or processes.
Use the calculator with your own business inputs and compare the result over a consistent period. The output is a planning estimate, so validate important decisions against your accounting or operating data.
Use definitions that stay consistent from one measurement period to the next. Consistency makes the result more useful for comparisons and trend tracking.
No. The calculator provides an estimate from the values you enter. Real outcomes depend on pricing, operations, customer behavior, data quality, and other business conditions.