Formula or calculation method
MRR = active recurring customers × average monthly recurring revenue per customer. Annualized recurring revenue is MRR × 12.
Calculate monthly recurring revenue from active customers and average recurring revenue per customer.
This MRR result is a planning metric, not accounting, tax, investment, or legal advice. Reconcile reporting definitions with your financial records.
Enter the number of active recurring customers and their average monthly recurring revenue. Use the same point-in-time or period definition each month.
MRR = active recurring customers × average monthly recurring revenue per customer. Annualized recurring revenue is MRR × 12.
MRR normalizes recurring subscription revenue into a monthly baseline. It is not the same as cash collected, bookings, or recognized accounting revenue.
250 customers paying an average of $49 per month produce $12,250 in MRR and a $147,000 annualized run rate.
Exclude one-time setup fees, services, taxes, refunds, and the full value of annual contracts unless you normalize them to a monthly amount.
Use MRR for recurring-revenue trend reporting, pricing scenarios, hiring plans, and comparisons between subscription periods.
Monthly recurring revenue is the normalized recurring subscription revenue a business expects in one month from active customers.
Normally exclude one-time fees, professional services, hardware, taxes, and other non-recurring revenue. Keep your definition consistent.
MRR is a monthly recurring-revenue measure. ARR annualizes that run rate, commonly by multiplying MRR by 12.
Continue with tools that answer the next question in this workflow.
Convert recurring monthly revenue into annual recurring revenue.
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